Business Biography for Bruce Milliken

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Computer Center of South Bend

1978-1981

Founded in Nov 1978, when the personal computer was unknown to the general public, I formed the Computer Center of South Bend Indiana with the assistance and urging of my father.  He loaned me the money and the office space to get started in the computing field.  The 1st customers were hobbyists but it was clear the market was the business person who could cost justify the computer to automate tasks and keep down personnel costs.  I used the Commodore line, better know for the Commodore 64 introduced in 1982, to introduce low cost microcomputer based word and database computing to the greater Michiana area

In addition to local marketing, I began to sell computers mail order.  The market was ready for national selling as the supply was spotty given the infancy of the industry.  To take advantage of that, I began selling the low cost entry level OSI Challenger 1P thru computer magazines.  It gave me the volume I needed to get quantity discounts that further increased my margins.  I sold computer equipment throughout the US as well as Europe and South America during my 2 years of mail order marketing.  It gave me a great taste for expanded marketing which helped my formulate my plans for Random Access

Computer Center Ad in South Bend Tribune June 1979

Computer Center Atari announcement

Computer Center Ohio Scientific ad for mail order

Computer Center Ohio Scientific Mail Order Ad

Computer Center Ad for my own developed product line

Early Customers of the Computer Center

Early Customers of the Computer Center

Early Customers of the Computer Center

Business Card from Computer Center

Computer Center Commodore Line Ad

 

 

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